Pricing is the most common question on both sides of a collab. There is no single price, but there are simple ranges and rules that help brands and creators agree fast.
What affects the price
- Average views, not just followers.
- Whether the creator posts it or just delivers the video (UGC).
- Usage rights, can the brand run it as an ad, and for how long?
- Number of videos and edits.
- Niche, finance and tech often cost more than lifestyle.
Rough ranges in 2026 (per video)
- Nano creators (1K–10K): barter to $150
- Micro creators (10K–100K): $150 – $1,000
- Mid-tier (100K–500K): $1,000 – $5,000
- Macro (500K+): $5,000+
- UGC-only videos (no posting): $100 – $400 each, more with ad usage rights
These are guides, not rules. Performance history always beats averages.
For brands: how much to pay
Start by deciding what you need: reach (creator posts) or content (UGC for ads). For content, many small creators usually beat one large one. Offer barter for early tests, then pay the creators who perform.
For creators: how to set your rate
- Start with a base price per video you are happy with.
- Add 20–50% for paid ad usage rights.
- Offer bundles (e.g. 3 videos) at a small discount.
- Raise your rates as your results and portfolio grow.
- Use barter to break into new brands, but know when to ask for cash.
On CollabHQ, brands can run barter or paid campaigns, and creators can see what is on offer before they apply, no awkward back and forth.